Individuals' intention to use sports wearables: the moderating role of technophobia

Autor:	Cavdar Aksoy, Nilsah, Kocak Alan, Alev, Tumer Kabadayi, Ebru, Aksoy, Alican
Zdroj:	International Journal of Sports Marketing and Sponsorship, 2020, Vol. 21, Issue 2, pp. 225-245.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/IJSMS-08-2019-0083 Zobrazit plný text záznamu