Information processing of audiences exposed to public service advertising messages for Special Olympics : A cognitive response approach

Autor:	Meungguk Park, Brian A. Turner, Donna L. Pastore, Morgan Chitiyo, Taeho Yoh
Zdroj:	International Journal of Sports Marketing and Sponsorship, 2016, Vol. 17, Issue 3, pp. 277-298.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/IJSMS-08-2016-017 Zobrazit plný text záznamu