Using cultural factors to explore sport consumption behaviors of ethnic minority groups : The case of Asians in the United States
Autor: | Jae-Pil Ha, Mary Hums, T. Christopher Greenwell |
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Zdroj: | International Journal of Sports Marketing and Sponsorship, 2016, Vol. 17, Issue 2, pp. 130-152. |
Databáze: | Emerald Insight |
Externí odkaz: |