The transformative impact of big data applications in sport marketing: current and future directions

Autor:	Mamo, Yoseph, Su, Yiran, Andrew, Damon P.S.
Zdroj:	International Journal of Sports Marketing and Sponsorship, 2021, Vol. 23, Issue 3, pp. 594-611.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/IJSMS-03-2021-0073 Zobrazit plný text záznamu