Investigating social media consumption, sports enthusiasm, and gender on sponsorship outcomes in the context of Rio Olympics

Autor:	Hazari, Sunil
Zdroj:	International Journal of Sports Marketing and Sponsorship, 2018, Vol. 19, Issue 4, pp. 396-414.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/IJSMS-01-2017-0007 Zobrazit plný text záznamu