Does cross-channel consistency always create brand loyalty in omni-channel retailing?

Autor:	Liu, Ting, Liu, Minghao
Zdroj:	International Journal of Retail & Distribution Management, 2023, Vol. 52, Issue 1, pp. 125-145.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/IJRDM-12-2022-0517 Zobrazit plný text záznamu