Service-dominant logic: reframing category captainship and retailer category management

Autor:	Benson, Michael Christopher, Glanfield, Keith, Hirst, Craig, Wakenshaw, Susan
Zdroj:	International Journal of Retail & Distribution Management, 2023, Vol. 52, Issue 2, pp. 149-167.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/IJRDM-12-2021-0618 Zobrazit plný text záznamu