Effective social media marketing strategy: Facebook as an opportunity for universities

Autor:	Assimakopoulos, Costas, Antoniadis, Ioannis, Kayas, Oliver G., Dvizac, Dragana
Zdroj:	International Journal of Retail & Distribution Management, 2017, Vol. 45, Issue 5, pp. 532-549.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/IJRDM-11-2016-0211 Zobrazit plný text záznamu