The impact of store flyers on store performance: a format and customer related approach

Autor:	Luceri, Beatrice, Latusi, Sabrina, Tania Vergura, Donata, Lugli, Gianpiero
Zdroj:	International Journal of Retail & Distribution Management, 2014, Vol. 42, Issue 3, pp. 219-234.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/IJRDM-11-2012-0101 Zobrazit plný text záznamu