Multichannel retailers' prominent attribute and product positioning strategies

Autor:	Wang, Zhanqing, Lu, Yue, Ran, Lun, Yang, Defeng
Zdroj:	International Journal of Retail & Distribution Management, 2022, Vol. 50, Issue 10, pp. 1205-1220.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/IJRDM-10-2020-0424 Zobrazit plný text záznamu