Impulse buying behaviour in omnichannel retail: an approach through the stimulus-organism-response theory

Autor:	Pereira, Marcelo Lisboa, de La Martinière Petroll, Martin, Soares, João Coelho, Matos, Celso Augusto de, Hernani-Merino, Martin
Zdroj:	International Journal of Retail & Distribution Management, 2022, Vol. 51, Issue 1, pp. 39-58.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/IJRDM-09-2021-0394 Zobrazit plný text záznamu