A comparison between economic and organic store brands : Packaging as a key factor of store brand equity
| Autor: | Jara, Magali, Cliquet, Gérard, Robert, Isabelle |
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| Zdroj: | International Journal of Retail & Distribution Management, 2017, Vol. 45, Issue 12, pp. 1298-1316. |
| Databáze: | Emerald Insight |
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