It takes two to tango: A taxonomy of franchise success determinants

Autor: Boulay, Jacques, Caemmerer, Barbara, Chanut, Odile, Magali, Chaudey, Fadairo, Muriel
Zdroj: International Journal of Retail & Distribution Management, 2023, Vol. 51, Issue 6, pp. 807-825.
Databáze: Emerald Insight