The role of retailers during brand scandals: insights from a case study

Autor:	Kapoor, Sunaina, Banerjee, Saikat, Signori, Paola
Zdroj:	International Journal of Retail & Distribution Management, 2021, Vol. 50, Issue 2, pp. 276-298.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/IJRDM-04-2021-0153 Zobrazit plný text záznamu