Mapping touchpoint exposure in retailing : Implications for developing an omnichannel customer experience

Autor:	Ieva, Marco, Ziliani, Cristina
Zdroj:	International Journal of Retail & Distribution Management, 2018, Vol. 46, Issue 3, pp. 304-322.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/IJRDM-04-2017-0097 Zobrazit plný text záznamu