Channel design to enrich customers’ shopping experiences : Synchronizing clicks with bricks in an omni-channel perspective – the Direct Optic case

Autor:	Karine Picot-Coupey, Elodie Huré, Lauren Piveteau
Přispěvatelé:	Herbert Kotzab, Xavier Brusset and Christoph Teller
Zdroj:	International Journal of Retail & Distribution Management, 2016, Vol. 44, Issue 3, pp. 336-368.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/IJRDM-04-2015-0056 Zobrazit plný text záznamu