Negative eWOM and perceived credibility: a potent mix in consumer relationships

Autor:	Izogo, Ernest Emeka, Jayawardhena, Chanaka, Karjaluoto, Heikki
Zdroj:	International Journal of Retail & Distribution Management, 2022, Vol. 51, Issue 2, pp. 149-169.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/IJRDM-01-2022-0039 Zobrazit plný text záznamu