Choosing high-equity cosmetic brands in bad macroeconomic conditions: evidence from panel data

Autor:	Kaswengi, Joseph, Diallo, Mbaye Fall, Akrout, Houcine, Valette-Florence, Pierre
Zdroj:	International Journal of Retail & Distribution Management, 2020, Vol. 48, Issue 4, pp. 305-325.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/IJRDM-01-2019-0003 Zobrazit plný text záznamu