Towards digital loyalty programs: insights from customer medium preference segmentation

Autor:	Ieva, Marco, Ziliani, Cristina
Zdroj:	International Journal of Retail & Distribution Management, 2017, Vol. 45, Issue 2, pp. 195-210.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/IJRDM-01-2016-0012 Zobrazit plný text záznamu