Marketing platform products for successful customer outcomes: an empirical investigation of project process integration

Autor:	Hong, Paul C., Park, Young Soo, Deng, Xiyue, Hwang, David W.
Zdroj:	International Journal of Quality and Service Sciences, 2022, Vol. 14, Issue 3, pp. 349-367.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/IJQSS-09-2021-0130 Zobrazit plný text záznamu