The influence of brand awareness on brand equity: an investigation among dentists and their prescription behavior

Autor:	Sheikh, Alireza, Asemani, Newsha
Zdroj:	International Journal of Pharmaceutical and Healthcare Marketing, 2024, Vol. 18, Issue 4, pp. 584-602.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/IJPHM-03-2022-0026 Zobrazit plný text záznamu