Building pharmaceutical relationship marketing and social media impact : An empirical analysis

Autor:	Enyinda, Chris I., Ogbuehi, Alphonso O., Mbah, Chris H.
Zdroj:	International Journal of Pharmaceutical and Healthcare Marketing, 2018, Vol. 12, Issue 2, pp. 198-230.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/IJPHM-02-2017-0007 Zobrazit plný text záznamu