Build touchpoints and they will come: transitioning to omnichannel retailing

Autor:	Larke, Roy, Kilgour, Mark, O’Connor, Huw
Zdroj:	International Journal of Physical Distribution & Logistics Management, 2018, Vol. 48, Issue 4, pp. 465-483.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/IJPDLM-09-2016-0276 Zobrazit plný text záznamu