Development of empirically based customer-derived positioning taxonomy for consumer electronics sector in the Indian emerging market

Autor:	Saqib, Natasha, Satar, Mir Shahid
Zdroj:	International Journal of Emerging Markets, 2021, Vol. 18, Issue 10, pp. 3868-3892.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/IJOEM-12-2020-1568 Zobrazit plný text záznamu