Toward the inter-channel synergy renaissance in emerging markets: evidence from adding clicks to bricks in Serbia
| Autor: | Stojković, Dragan, Dokić, Aleksa, Vlacic, Bozidar, Silva, Susana Costa e |
|---|---|
| Zdroj: | International Journal of Emerging Markets, 2021, Vol. 18, Issue 9, pp. 3309-3333. |
| Databáze: | Emerald Insight |
| Externí odkaz: |
|