Medical tourism brand equity in emerging markets: scale development and empirical validation
| Autor: | Guha Roy, Diya, Bhattacharya, Sujoy, Mukherjee, Srabanti |
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| Zdroj: | International Journal of Emerging Markets, 2022, Vol. 18, Issue 11, pp. 5172-5194. |
| Databáze: | Emerald Insight |
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