Role of word-of-mouth communication in consumer brand relationship initiation and maintenance: insights from the bottom of pyramid markets

Autor:	Banerjee, Shubhomoy, Sreejesh, S.
Zdroj:	International Journal of Emerging Markets, 2022, Vol. 19, Issue 5, pp. 1259-1280.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/IJOEM-03-2021-0401 Zobrazit plný text záznamu