From mental pictures to mental movies: a new approach to positioning of innovations

Autor:	Sääksjärvi, Maria
Zdroj:	International Journal of Innovation Science, 2023, Vol. 16, Issue 6, pp. 1012-1027.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/IJIS-03-2023-0061 Zobrazit plný text záznamu