Impact of brand equity on purchase intentions: empirical evidence from the health takāful industry of the United Arab Emirates

Autor:	Rizwan, Shahid, Al-Malkawi, Husam-Aldin, Gadar, Kamisan, Sentosa, Ilham, Abdullah, Naziruddin
Zdroj:	ISRA International Journal of Islamic Finance, 2021, Vol. 13, Issue 3, pp. 349-365.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/IJIF-07-2019-0105 Zobrazit plný text záznamu