Do the subcomponents of country of origin trigger purchase intentions? : A conceptual model of consumer perceptions

Autor:	Abdulrahman Al-Aali, Kokku Randheer, Shafiullah Hasin
Zdroj:	International Journal of Commerce and Management, 2015, Vol. 25, Issue 4, pp. 627-640.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/IJCoMA-05-2013-0047 Zobrazit plný text záznamu