Modelling P2P Airbnb online host advertising effectiveness: the role of emotional appeal information completeness creativity and social responsibility
| Autor: | Wisker, Zazli Lily, Kadirov, Djavlonbek, Bone, Catherine |
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| Zdroj: | International Journal of Culture, Tourism and Hospitality Research, 2019, Vol. 13, Issue 4, pp. 505-523. |
| Databáze: | Emerald Insight |
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