Fly me to the moon: from corporate branding orientation to retailer preference and business performance
| Autor: | Foroudi, Pantea, Foroudi, Mohammad Mahdi, Palazzo, Maria, Nguyen, Bang |
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| Zdroj: | International Journal of Contemporary Hospitality Management, 2021, Vol. 34, Issue 1, pp. 78-112. |
| Databáze: | Emerald Insight |
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