Festivalization of business events: exploring a new strategy for designing more engaging conference experiences

Autor:	Jung, Shinyong, Fan, Alei, Lehto, Xinran, Shin, Hhye Won
Zdroj:	International Journal of Contemporary Hospitality Management, 2024, Vol. 36, Issue 10, pp. 3427-3450.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/IJCHM-07-2023-1116 Zobrazit plný text záznamu