MetaWOM – toward a sensory word-of-mouth (WOM) in the metaverse

Autor:	Mladenović, Dušan, Ismagilova, Elvira, Filieri, Raffaele, Dwivedi, Yogesh K.
Zdroj:	International Journal of Contemporary Hospitality Management, 2023, Vol. 36, Issue 6, pp. 2144-2163.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/IJCHM-04-2023-0474 Zobrazit plný text záznamu