The perceived effectiveness of social couponing campaigns for hotels in Italy

Autor:	Fabio Cassia, Francesca Magno, Marta Ugolini
Zdroj:	International Journal of Contemporary Hospitality Management, 2015, Vol. 27, Issue 7, pp. 1598-1617.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/IJCHM-02-2014-0090 Zobrazit plný text záznamu