Consumer’s initial trust formation in IOB’s acceptance : The role of social influence and perceived compatibility
| Autor: | Kaabachi, Souheila, Ben Mrad, Selima, O’Leary, Bay |
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| Zdroj: | International Journal of Bank Marketing, 2019, Vol. 37, Issue 2, pp. 507-530. |
| Databáze: | Emerald Insight |
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