Exploring the antecedents of retail banks’ reputation in low-bankarization markets: brand equity, value co-creation and brand experience

Autor:	Martillo Jeremías, Luís Daniel, Polo Peña, Ana Isabel
Zdroj:	International Journal of Bank Marketing, 2021, Vol. 39, Issue 7, pp. 1049-1067.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/IJBM-10-2020-0519 Zobrazit plný text záznamu