Elucidating salespeople's market orientation, proactive service behavior and organizational culture in the B2B banking sector: a Malaysian perspective

Autor:	Hamzah, Muhammad Iskandar, Othman, Abdul Kadir, Hassan, Faridah
Zdroj:	International Journal of Bank Marketing, 2020, Vol. 38, Issue 5, pp. 1033-1057.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/IJBM-10-2019-0388 Zobrazit plný text záznamu