A comparison of two multivariate analysis methods for segmenting users of alternative payment means

Autor:	Dimitriadis, Sergios, Kyrezis, Nikolaos, Chalaris, Manos
Zdroj:	International Journal of Bank Marketing, 2018, Vol. 36, Issue 2, pp. 322-335.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/IJBM-10-2016-0157 Zobrazit plný text záznamu