Helping consumers weather the storm: the impact of consumer-targeted resiliency programs on firm value
| Autor: | Bahmani, Navid, Yazdanparast, Atefeh |
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| Zdroj: | International Journal of Bank Marketing, 2024, Vol. 42, Issue 5, pp. 981-1006. |
| Databáze: | Emerald Insight |
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