Omnichannel retailing with brand engagement, trust and loyalty in banking: the moderating role of personal innovativeness

Autor:	Tran Xuan, Quynh, Truong, Hanh T.H., Vo Quang, Tri
Zdroj:	International Journal of Bank Marketing, 2023, Vol. 41, Issue 3, pp. 663-694.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/IJBM-07-2022-0292 Zobrazit plný text záznamu