Amidst technology, environment and human touch. Understanding elderly customers in the bank retail sector
Autor: | Mason, Michela Cesarina, Zamparo, Gioele, Pauluzzo, Rubens |
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Zdroj: | International Journal of Bank Marketing, 2023, Vol. 41, Issue 3, pp. 572-600. |
Databáze: | Emerald Insight |
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