Explorations of employee-based brand equity in the banking industry from a perceived-leadership perspective
Autor: | Lee, Yi-Hsuan, Hsiao, Chan, Chan, Hsin-Yi, Lee, I-Chen |
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Zdroj: | International Journal of Bank Marketing, 2019, Vol. 38, Issue 2, pp. 425-455. |
Databáze: | Emerald Insight |
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