Making finance fun: the gamification of personal financial management apps

Autor:	Bitrián, Paula, Buil, Isabel, Catalán, Sara
Zdroj:	International Journal of Bank Marketing, 2021, Vol. 39, Issue 7, pp. 1310-1332.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/IJBM-02-2021-0074 Zobrazit plný text záznamu