Board gender composition and marketing effectiveness in the female consumer market in Zimbabwe

Autor:	Mugwati, Miriam, Bakunda, Geoffrey
Zdroj:	Gender in Management: An International Journal, 2019, Vol. 34, Issue 2, pp. 94-120.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/GM-01-2018-0001 Zobrazit plný text záznamu