In-game advertising and brand purchase intentions: an SOR perspective

Autor:	Anubha, Jain, Ajay
Zdroj:	Global Knowledge, Memory and Communication, 2022, Vol. 73, Issue 1/2, pp. 24-44.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/GKMC-02-2022-0050 Zobrazit plný text záznamu