Delusions of grandeur? Marketing’s contribution to “meaningful” Western political consumption

Autor:	Dermody, Janine, Scullion, Richard
Zdroj:	European Journal of Marketing, 2001, Vol. 35, Issue 9/10, pp. 1085-1098.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/EUM0000000005960 Zobrazit plný text záznamu