“Teach ten thousand stars how not to dance”: a survey of alternative ontologies in marketing research

Autor:	Chung, Ed, Alagaratnam, Stephen
Zdroj:	Qualitative Market Research: An International Journal, 2001, Vol. 4, Issue 4, pp. 224-234.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/EUM0000000005903 Zobrazit plný text záznamu