Autor:	Aparecida Gouvêa, Maria, Luciano Toledo, Geraldo, Nogueira Rodrigues Filho, Lino
Zdroj:	Marketing Intelligence & Planning, 2001, Vol. 19, Issue 4, pp. 282-294.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/EUM0000000005559 Zobrazit plný text záznamu