Brand Globally but Advertise Locally? : AN EMPIRICAL INVESTIGATION
| Autor: | Sandler, Dennis M., Shani, David |
|---|---|
| Zdroj: | Journal of Product & Brand Management, 1993, Vol. 2, Issue 2, pp. 59-71. |
| Databáze: | Emerald Insight |
| Externí odkaz: |
|
| Autor: | Sandler, Dennis M., Shani, David |
|---|---|
| Zdroj: | Journal of Product & Brand Management, 1993, Vol. 2, Issue 2, pp. 59-71. |
| Databáze: | Emerald Insight |
| Externí odkaz: |
|